Frequently Asked Questions

  • I lead on strategy, client relationships and project delivery and work closely with a trusted team of world-class AI developers, engineers and technical specialists to bring the tech side of each project to life.

  • Not at all. Part of my role is translating technical complexity into clear, actionable solutions. If you know your business goals and challenges, I’ll help connect the dots to identify use cases and the right AI tools - without the jargon.

  • Absolutely - that’s often the starting point. You don’t need to come in with all the answers. Through conversation and exploration we’ll identify the areas where AI can add real value - whether that’s creating immersive experiences, saving time, automating repetitive tasks, improving customer experience, client acquisition, scaling operations or an as yet unidentified moonshot. It’s about starting where you are and building forward from there.

  • Not at all. It’s not about disruption for its own sake. It’s about making meaningful, positive changes that actually work for you and your business.

    While AI can feel overwhelming from the outside, my role is to simplify the journey for you. We’ll take a focussed, collaborative approach that aligns with your goals, your pace and your existing systems so nothing feels forced, chaotic or unnecessarily complex.

    This is a journey of discovery - one that can be surprisingly creative, energising and fun. You’ll likely uncover new ways of working, new efficiencies and new ideas along the way. Yes, we’re working with powerful tools but the process itself is grounded, human and deeply collaborative. And I’ll guide you through it every step of the way.

  • Definitely. In fact, we encourage it. Wherever possible, we look for ways to integrate AI into existing workflows and tools, whether that’s your CRM, communication platforms or productivity stack. The goal is to enhance what’s already working for you, not start from scratch.

  • That depends on your business goals but clients typically save time, streamline operations and see measurable increases in revenue, efficiency and output. AI isn’t just a buzzword. When done right, it drives real, quantifiable results and we can help you map that out before we begin.

    By working with us, you get the benefit of AI-driven strategy and execution without the overhead of additional headcount. Instead of hiring an AI lead, Chief Revenue Officer or a sales & marketing agency separately, you get all of that - and more - with us, powered by AI. That means faster execution, reduced overhead and smarter growth strategies. The result? Higher impact, lower complexity and a leaner path to scaling your business.

  • We follow best practices in AI ethics and data security and only work with tools and practices that align with GDPR and your internal compliance standards. If needed, we’ll coordinate with your legal or IT team to ensure everything’s air-tight.

  • Yes - every project includes onboarding support to make sure you and your team feel confident using the solution we’ve built. The goal isn’t just to deliver a working AI solution - it’s to make sure you can use it with ease and clarity from day one.

  • You don’t need to be “AI-ready”. In fact, that’s often the best time to start. You don’t need to be technical and you definitely don’t need to have everything figured out. We’ll meet you exactly where you are and navigate the path forward together.

    Whether you’re just curious or have a few ideas with no clear plan yet, we can start small, identify opportunities, build clarity together and move at a pace that suits you. If you’re open, thoughtful and ready to explore, you’re exactly where you need to be.

    And remember : it’s not just about being ready, it’s about not falling behind. Your competitors may not be “ready” either but many are already gaining ground by exploring what’s possible. All it takes is a single step to build momentum.

    Start with curiosity and move with intent. You can either wait to catch-up - or set the pace.

  • Typically we start with a discovery session to understand your goals, challenges and current systems. From there, we define a solution, handle the build & integration and support you through launch and refinement.

  • Our pricing depends on the scope but it’s designed to deliver clear ROI and often replaces the need for multiple roles or agencies. We’re happy to give a transparent estimate once we understand your goals.

  • Whether you’re a scaling start-up, a lean team with limited bandwidth or an enterprise looking to drive innovation or efficiency, our work is always tailored to your structure, priorities and pace. If you’re aiming to unlock more value with less overhead - and want practical AI implementation rather than hype - we’re likely a strong fit. If you’re unsure, we welcome a no-obligation conversation to explore how AI could add value to your business.