Boutique AI Ventures
Redefining Possibilities. Reimagining Outcomes.
Data Technology Creativity |
Empathy Resonance Connection |
Data Technology Creativity | Empathy Resonance Connection |
Boutique AI Ventures is a creative technology studio pioneering the art of Resonant Intelligence.
We blend AI, empathy and creativity to craft experiences that move people and connect them in meaningful ways.
Our concepts are highly monetiseable, scaleable and built for commercial impact, creating new revenue streams that redefine how audiences and brands engage.
We transform insight into emotion, engagement into resonance and innovation into experiences that feel alive, personal and deeply human.
We design concepts and narratives that don’t just inform or entertain, they invite audiences into personalised moments of presence and connection.
Ventures in Fan Engagement
Sport and emotion go hand in hand. The roar of the crowd, the athlete’s ritual, the shared identity. Our work in fan engagement reimagines how technology can deepen that connection, immortalising the most human moments in sport and the fan experience.
We craft and build AI-driven experiences for sports organisations, leagues, teams and rights holders. Our world-class developers are actively prototyping new models of fan engagement based on the needs of Premier League and international football clubs.
Designed for forward-thinking sports executives who see the untapped commercial potential of fan engagement beyond streaming, ticketing and merchandise, our AI-lead creations complement (not cannibalise) existing revenue streams. They “give back” to fans through experiences that captivate, spark joy and forge authentic emotional connection - positioning your brand at the forefront of fan engagement.
While our work spans diverse sports, our approach remains consistent across the global sports eco-system : we combine data, technology and creativity to truly captivate and delight digital and real-world audiences, engaging fans in ways that are as personal as they are profitable.
If you’re curious to explore the creative and commercial possibilities for your brand (or you’d like to see a demo) get in touch for a no-obligation consultation.
How we can help
AI is more than an automation tool. It’s a strategic lever for growth, insight and operational advantage.
Combined with human creativity and empathy, it can redefine possibilities and reimagine outcomes at pace and at scale.
From piloting AI in high-impact areas to longer-term, objectives-aligned roadmaps, our bespoke services take care of you, your business goals and your brand.
Curious what AI can unlock and deliver for you? Get in touch through our Contact Us page.
CEO & Founder
Hazel James
My background includes working with senior executives across industries to support high-stakes decision-making, build operational systems, manage key stakeholders and drive complex projects from concept to execution. With experience at Google, Expedia Group, Vodafone, CSFB, Travelex and other household names, I bring a unique lens to the AI opportunity : strategic thinking, operational rigour and the ability to distill complexity into action.
With experience as a Marketing Manager and in brand identity at McCann Erickson Paris, I also understand the value of a strong brand. So everything we create is built with your brand’s voice, tone and values in mind, making sure our AI solutions dont just fit your brand - they elevate it.
While I lead the strategic direction, client partnerships and delivery oversight, I work closely with a trusted team of world-class AI developers, engineers and technical specialists to bring each project to life.
I believe the future of technology lies not in automation but in attunement, where data, creativity and emotion converge to create experiences that truly resonate with the human spirit.
I’m passionate about supporting businesses that promote positive impact and well-being - whether that’s physical, mental or financial.
Curious to explore what AI could do for you?
Get in touch to learn more.
Are you ready to offer AI a seat at your table?
In today’s fast-moving landscape, maintaining your competitive edge means embracing change before your competitors do. Those who act early don’t just “keep-up”, they set the pace of change and shape the future of their industries. Delaying AI adoption can be a competitive cost that allows others to lead and define markets.
If you’re looking for a strategic AI partner to unlock real value and help guide your next steps, get in touch for a complimentary consultation tailored to you.
FAQ’s
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I lead on strategy, client relationships and project delivery and work closely with a trusted team of world-class AI developers, engineers and technical specialists to bring the tech side of each project to life.
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Not at all. Part of my role is translating technical complexity into clear, actionable solutions. If you know your business goals and challenges, I’ll help connect the dots to identify use cases and the right AI tools - without the jargon.
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Absolutely - that’s often the starting point. You don’t need to come in with all the answers. Through conversation and exploration we’ll identify the areas where AI can add real value - whether that’s creating immersive experiences, saving time, automating repetitive tasks, improving customer experience, client acquisition, scaling operations or an as yet unidentified moonshot. It’s about starting where you are and building forward from there.
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Not at all. It’s not about disruption for its own sake. It’s about making meaningful, positive changes that actually work for you and your business.
While AI can feel overwhelming from the outside, our role is to simplify the journey for you. We’ll take a focussed, collaborative approach that aligns with your goals, your pace and your existing systems so nothing feels forced, chaotic or unnecessarily complex.
This is a journey of discovery - one that can be surprisingly creative, energising and fun. You’ll likely uncover new ways of working, new efficiencies and new ideas along the way. Yes, we’re working with powerful tools but the process itself is grounded, human and deeply collaborative. And we’ll guide you through it every step of the way.
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Definitely. In fact, we encourage it. Wherever possible, we look for ways to integrate AI into existing workflows and tools, whether that’s your CRM, communication platforms or productivity stack. The goal is to enhance what’s already working for you, not start from scratch.
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That depends on your business goals but clients typically save time, streamline operations and see measurable increases in revenue, efficiency and output. AI isn’t just a buzzword. When done right, it drives real, quantifiable results and we can help you map that out before we begin.
By working with us, you get the benefit of AI-driven strategy and execution without the overhead of additional headcount. Instead of hiring an AI lead, Chief Revenue Officer or a sales & marketing agency separately, you get all of that - and more - with us, powered by AI. That means faster execution, reduced overhead and smarter growth strategies. The result? Higher impact, lower complexity and a leaner path to scaling your business.
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We follow best practices in AI ethics and data security and only work with tools and practices that align with GDPR and your internal compliance standards. If needed, we’ll coordinate with your legal or IT team to ensure everything’s air-tight.
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Yes - every project includes onboarding support to make sure you and your team feel confident using the solution we’ve built. The goal isn’t just to deliver a working AI solution - it’s to make sure you can use it with ease and clarity from day one.
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You don’t need to be “AI-ready”. In fact, that’s often the best time to start. You don’t need to be technical and you definitely don’t need to have everything figured out. We’ll meet you exactly where you are and navigate the path forward together.
Whether you’re just curious or have a few ideas with no clear plan yet, we can start small, identify opportunities, build clarity together and move at a pace that suits you. If you’re open, thoughtful and ready to explore, you’re exactly where you need to be.
And remember : it’s not just about being ready, it’s about not falling behind. Your competitors may not be “ready” either but many are already gaining ground by exploring what’s possible. All it takes is a single step to build momentum.
Start with curiosity and move with intent. You can either wait to catch-up - or set the pace.
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Typically we start with a discovery session to understand your goals, challenges and current systems. From there, we define a solution, handle the build & integration and support you through launch and refinement.
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Our pricing depends on the scope but it’s designed to deliver clear ROI and often replaces the need for multiple roles or agencies. We’re happy to give a transparent estimate once we understand your goals.
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Whether you’re a scaling start-up, a lean team with limited bandwidth or an enterprise looking to drive innovation or efficiency, our work is always tailored to your structure, priorities and pace. If you’re aiming to unlock more value with less overhead - and want practical AI implementation rather than hype - we’re likely a strong fit. If you’re unsure, we welcome a no-obligation conversation to explore how AI could add value to your business.